Cool Mouse!

As a professional in marketing I sometimes wonder what the hell some of these Product Managers are thinking? What kind of market research was done to come up with the airflow mouse now available with a built-in fan that gently pushes air through systematically designed pores on the outer shell to cool your hand? Are there lots of people out there clicking so fast that they are sweating up a storm from their hands? Is there an arm deodorizer that goes along with that thing? Or is this simply a ploy to reach the geekdom of cool techno toys to say “I have it...and it blows!”